Pinochio Blog
Stories,
Drops & More.
Behind the scenes, new product stories, dessert culture, and everything happening at Pinochio.
Origin Story
How the Dubai Chocolate Strawberry Cup Changed Everything for Pinochio
Before the lineups, before the 7 locations — it started with one product no one in Canada had made yet. Here's the story of the drop that changed everything.
New Drop
Sushi Crepes Are Here — And They're Not What You Expect
We took the sushi roll format and filled it with everything a dessert crepe should be. Here's how the concept came together.
New Location
Waterloo Is Open — Our Most Aesthetic Location Yet
34 Hickory St W is now open. A look inside our newest spot and what makes it different.
Product Deep Dive
The Dubai Brownie — Why We Built It and How We Made It Different
A classic brownie reimagined with a pistachio kunafa crust and triple chocolate drizzle.
Seasonal
Inside Our Ramadan Menu — Why We Build Seasonal Drops Differently
Every Ramadan we redesign the menu to honour the occasion. Here's what we built and what the response taught us.