45 Abraham Welsh Rd Unit B9, North York, ON M9M 0B6
Vaughan
3175 Rutherford Rd #25, Vaughan, ON L4K 5Y6
Newmarket
16850 Yonge St #107, Newmarket, ON L3Y 5L8
Hamilton
108 York Blvd, Hamilton, ON L8R 1R6
Mississauga Lakeshore
280 Lakeshore Rd W Unit 104, Mississauga, ON L5H 0A4
Waterloo
34 Hickory St W, Waterloo, ON
Guelph
Coming Soon!
Dubai Chocolate, Kunafa & More — Frequently Asked Questions
Where can I get Dubai chocolate near me in Toronto?+
Pinochio Dessert Cafe is home to the viral Dubai chocolate strawberry cup — the first in Canada. You can get Dubai chocolate at any of our 7 Ontario locations: Toronto (366 Yonge St), North York (45 Abraham Welsh Rd), Vaughan (3175 Rutherford Rd), Mississauga (280 Lakeshore Rd W), Newmarket (16850 Yonge St), Hamilton (108 York Blvd), and Waterloo (34 Hickory St W). Open daily from noon until late.
What is a Dubai chocolate strawberry cup?+
A Dubai chocolate strawberry cup is a viral dessert featuring layers of rich Dubai chocolate, pistachio cream, crispy kunafa pastry, Belgian chocolate drizzle, and fresh strawberries — all served in a cup. Pinochio was the first to bring this dessert to Canada. Available in regular ($10.95) and large ($14.95) at all 7 Ontario locations.
Where can I find kunafa near me in Ontario?+
Pinochio Dessert Cafe serves the best kunafa in Ontario — kunafa cups (Dubai Chocolate, Ferrero, Biscoff, Kinder, Raffaello), kunafa croffles, and kunafa crepes. Available at all 7 locations across Toronto, North York, Vaughan, Mississauga, Newmarket, Hamilton, and Waterloo. Made fresh daily with premium ingredients.
What are croffles and where can I get them near me?+
Croffles are croissant-waffle hybrids — flaky croissant dough pressed in a waffle iron for a crispy, buttery texture. Pinochio serves croffles in Dubai Chocolate, Kinder Kunafa, Biscoff Kunafa, Raffaello, Berry Heaven, and more flavours. Available at all 7 Ontario locations from $9.95. The perfect cafe treat when you're searching for something unique near you.
What is the best dessert cafe near me in Ontario?+
Pinochio Dessert Cafe is Ontario's most popular dessert cafe with 7 locations — Toronto, North York, Vaughan, Mississauga, Newmarket, Hamilton, and Waterloo. Famous for the viral Dubai chocolate strawberry cup, kunafa croffles, bubble waffles, matcha lattes, and premium milkshakes. Whether you're searching for a dessert cafe, a cafe near you, or a specific item like Dubai chocolate — there's a Pinochio close by.
How much is a Dubai chocolate cup at Pinochio?+
Dubai chocolate strawberry cups at Pinochio start at $10.95 for a regular and $14.95 for a large. The Choco Strawberry Cup starts at $7.45 (12oz) and $10.45 (16oz). Dubai Kunafa Sundae is $9.95. All Dubai chocolate items are available at every Pinochio location across Ontario.
What dessert cafes are open late near me?+
Pinochio Dessert Cafe is open late across all 7 Ontario locations. Monday through Thursday and Sunday until 11 PM. On Fridays and Saturdays, all locations stay open until midnight. Get your Dubai chocolate cups, kunafa croffles, milkshakes, and more late night in Toronto, Vaughan, Mississauga, Hamilton, North York, Newmarket, or Waterloo.
Does Pinochio do live dessert stations and catering?+
Yes! Pinochio offers a live dessert station experience for events, parties, weddings, corporate functions, and private gatherings. Our team sets up on-site and makes Dubai chocolate cups, kunafa croffles, and bubble waffles fresh in front of your guests. It's the ultimate dessert catering experience in Ontario. Visit our Live Station page to learn more and book.
What We Make
The Menu.
Handcrafted and made fresh daily. You've seen them everywhere — now try them.
Crepes & Waffles
Croffles
Dubai Cups
Ice Cream
Hot Drinks
Cold Drinks
Shakes & Smoothies
Sweets & More
Sandwiches
Crepes & Waffles
Served with a scoop of ice cream of your choice. Handcrafted fresh every order.
Dubai Chocolate | $17.95
Nutella & Pistachio Cream, Pistachio Kunafa Filling, Drizzle with Milk & White Chocolate & Pistachio Cream, Garnished with Diced Strawberries
Strawberry Vanilla Delight | $16.95
Strawberry Sauce, Sliced Strawberries, Vanilla Cake, Drizzle with Belgian White Chocolate & Strawberry Sauce
Kinder Kunafa | $17.95
Kinder Sauce, Kinder Kunafa Filling, Drizzle Belgian White & Milk Chocolate & Kinder Sauce
Lotus Delight | $16.95
Lotus Biscoff Spread, Lotus Biscoff Crumbs, Drizzle with Belgian White & Milk Chocolate & Caramel
Oreo Fantasy | $15.95
Nutella, Add Oreos, Oreo Crumbs, Drizzle with White & Milk Chocolate
Marshmallow Magic | $15.95
Nutella, Marshmallows, Brownies, Peanuts, Drizzle with Belgian White & Milk Chocolate
Kinder Heaven | $16.95
Kinder Cream & Nutella, Banana, Vanilla Cake & Crushed Bueno Chocolate, Drizzle with Belgian Milk Chocolate & Kinder Sauce
Fruit Island | $16.95
Nutella, Banana, Strawberry, Blackberry, Kiwi, Pineapple, Drizzle with Belgian White & Milk Chocolate & Strawberry Sauce
Banana Choco Wrap | $15.95
Nutella, Sliced Banana, Whipped Cream, Drizzle with Belgian White & Milk Chocolate
Build Your Own | from $7.50
Crepe / Waffle / Croffle — Choose your base, toppings (+$2.50), premium toppings (+$3.00), and drizzles (+$1.00). Ask in-store for the full customization menu.
Croffles
Croissant meets waffle. Layered, crispy, filled with obsession.
Dubai Chocolate | $10.95
Nutella & Pistachio Sauce, Pistachio Kunafa Filling, Drizzle Belgian White & Milk Chocolate & Pistachio Sauce
Kinder Kunafa | $10.95
Nutella & Kinder Sauce, Kinder Kunafa Filling, Drizzle Belgian White & Milk Chocolate & Kinder Sauce
Biscoff Kunafa | $10.95
Biscoff Sauce, Biscoff Kunafa Filling, Drizzle Belgian White Chocolate & Biscoff Sauce
Raffaello Coconut Kunafa | $10.95
Raffaello Coconut Cream, Toasted Coconut Flakes, Kunafa Filling, Drizzle Belgian White Chocolate
Caramel Dream | $10.95
Lotus Biscoff, Whipped Cream, Lotus Crumbs, Drizzle Belgian White & Milk Chocolate & Lotus Sauce & Caramel
Berry Heaven | $10.95
Strawberry Sauce, Whipped Cream, Blueberry, Raspberry, Blackberry & Strawberry, Drizzle Strawberry Sauce & Belgian White Chocolate
Cookies & Cream | $9.95
Nutella, Whipped Cream, Oreo Crumbs, Drizzle Belgian White & Milk Chocolate
Choco Bliss | $9.95
Nutella, Whipped Cream, Rice Krispies, Drizzle Belgian White & Milk Chocolate
Tropical Paradise | $11.95
Nutella, Whipped Cream, Pineapple, Blueberry, Kiwi, Strawberry, Black Berry, Drizzle Belgian White and Milk Chocolate & Strawberry Sauce
Dubai Kunafa Strawberry Cups
The cups that put us on the map — first in Canada. R | $10.95 · L | $14.95
Dubai Chocolate Kunafa Cup
The original viral cup — rich kunafa, Belgian chocolate, pistachio cream, fresh strawberries. Canada's first.
Show this post at checkout to redeem · In-store only · May 27, 2026
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Live Station & Catering
The Dubai Chocolate Experience — Live.
Fresh-dipped strawberries, pistachio kunafa, Belgian chocolate, and our viral Dubai Cups — all made live at your event. The dessert experience everyone's talking about, now available for weddings, corporate events, and private gatherings across Ontario.
The dessert table everyone photographs. Live-dipped Belgian chocolate strawberries and Dubai Cups, styled and served fresh at your reception. Your guests won't stop talking about it — or filming it.
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Corporate Events That Actually Land
Stop doing forgettable catering. Our live station turns your office event, product launch, or client dinner into the thing people bring up at the next meeting. Viral product, professional setup.
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Birthdays Hit Different With Pinochio
Make it the birthday they brag about for months. We pull up, set up, and put on a show — Dubai Chocolate Cups made live while your guests watch, film, and go back for seconds.
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Baby Showers & Bridal Parties Done Right
Elevated, photogenic, and completely stress-free. Our station is a centrepiece, a conversation piece, and the best photo op at your shower — all handled by us from setup to last cup.
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The Viral Product Your Guests Will Film
The Dubai Chocolate Strawberry Cup took over the internet for a reason. Now imagine it being made live at your event — the content creates itself and your event gets remembered.
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Any Size. Any Occasion. Any Budget.
20 guests or 500 — we build packages around your event. Menu, sizing, and setup are fully customizable. Just tell us what you need and we'll make it work. Fill out the form below to start.
Book Your Live Station
Tell us about your event and we'll get back to you within 24 hours.
Pinochio Blog
Stories, Drops & More.
Behind the scenes, new product stories, dessert culture, and everything happening at Pinochio.
Origin Story
How the Dubai Chocolate Strawberry Cup Changed Everything for Pinochio
Before the lineups, before the 7 locations — it started with one product no one in Canada had made yet. Here's the story of the drop that changed everything.
May 2025 · 5 min read
New Drop
Sushi Crepes Are Here — And They're Not What You Expect
We took the sushi roll format and filled it with everything a dessert crepe should be. Here's how the concept came together.
April 2025 · 3 min read
New Location
Waterloo Is Open — Our Most Aesthetic Location Yet
34 Hickory St W is now open. A look inside our newest spot and what makes it different.
March 2025 · 4 min read
Product Deep Dive
The Dubai Brownie — Why We Built It and How We Made It Different
A classic brownie reimagined with a pistachio kunafa crust and triple chocolate drizzle.
February 2025 · 3 min read
Seasonal
Inside Our Ramadan Menu — Why We Build Seasonal Drops Differently
Every Ramadan we redesign the menu to honour the occasion. Here's what we built and what the response taught us.
January 2025 · 4 min read
Where To Find Us
7 Locations. All Ontario.
From Waterloo to Yonge Street to Hamilton — there's a Pinochio near you. Click any location for directions.
01
Downtown Toronto
366 Yonge St, Floor 1 Toronto, ON M5B 1S5
⏰ Check Google Maps for hours
02
North York
45 Abraham Welsh Rd, Unit B9 North York, ON M9M 0B6
⏰ Check Google Maps for hours
03
Vaughan
3175 Rutherford Rd #25 Vaughan, ON L4K 5Y6
⏰ Check Google Maps for hours
04
Newmarket
16850 Yonge St #107 Newmarket, ON L3Y 5L8
⏰ Check Google Maps for hours
05
Hamilton
108 York Blvd Hamilton, ON L8R 1R6
⏰ Check Google Maps for hours
06
Mississauga Lakeshore
280 Lakeshore Rd W, Unit 104 Mississauga, ON L5H 0A4
⏰ Check Google Maps for hours
07
Waterloo
34 Hickory St W Waterloo, ON
⏰ Check Google Maps for hours
+
Guelph
Coming Soon! Follow us to be the first to know when we open near you.
🚀 Expansion in progress
Our Story
Built on Obsession. Scaled on demand.
Pinochio didn't start with a business plan. It started with a product no one in Toronto had made yet — and a bet that the city wasn't ready for what was coming.
Internet's Most Wanted Desserts✦Founded 2024✦500K Dubai Cups Sold✦Ontario's Fastest-Growing Dessert Brand✦8 Locations & Counting✦We Don't Do Basic Desserts✦Internet's Most Wanted Desserts✦Founded 2024✦500K Dubai Cups Sold✦Ontario's Fastest-Growing Dessert Brand✦8 Locations & Counting✦We Don't Do Basic Desserts✦
500K+
Dubai Cups Sold
$5M+
System-Wide Sales
8
Locations in 12 Months
1st
Dubai Choc Cup in Canada
#1First in Canada
How It Started
"The right product at the right moment — content that took off on its own."
The Dubai Chocolate Strawberry Cup launched at our North York location before anyone else in Canada had done it. No press. No paid ads. Just the right product at the right moment — and content that exploded on its own.
That single drop drove more foot traffic in a week than most months combined. It proved what we already believed: the GTA deserved a dessert brand that moved like a streetwear label. New drops. Viral moments. Quality that holds up in person and on camera.
Since then, Pinochio has grown to 8 locations across Ontario in under 12 months. The menu keeps evolving — Dubai Croffles, Sushi Crepes, Kunafa Lava Cakes — always built around one question: what hasn't anyone done yet?
Brand Milestones
From One Drop to Everywhere.
Early 2024
The First Drop
Dubai Chocolate Strawberry Cup launches at North York — first in Canada. Goes viral the same week.
Half a million Dubai Cups sold system-wide. Newmarket and Waterloo locations open.
2025
8 Locations
$5M+ in system sales. Head office established. New products — Sushi Crepes, Lava Cakes, Croffles.
Now
Still Just Getting Started
Guelph coming. Franchising open. New drops in the pipeline. The internet's most wanted desserts.
"We believe desserts should stop traffic, start conversations — and make people drive across the city just to try them. That's the standard."
01
Create Attention
02
Standardize Execution
03
Scale Responsibly
The Spaces
Come For Any Reason. Stay For the Vibe.
Pinochio is a vibe for everything. Come with the whole family on a weekend. Pull up with your friends for no reason. Celebrate the big moments and the small ones. Grind through a study session with a matcha that actually slaps. Do a quick in-and-out coffee run before your next stop. Hit us late night when the dessert craving kicks in and nowhere else is open. Whatever your reason — or no reason at all — there's always a seat, something on the menu you haven't tried yet, and a space that makes the moment feel a little better than it was.
Be a market leader. Secure your spot in Ontario's fastest-growing dessert cafe chain — the brand that doesn't follow trends, it creates them. Modern. Viral. Scalable.
Founded in Toronto, Pinochio is a next-generation dessert café concept built for high-traffic, urban environments. Within 12 months, the brand expanded to 8 operating locations — demonstrating both market demand and operational scalability. Pinochio blends premium aesthetic design with structured systems, creating an experience that feels curated and lifestyle-driven on the front end, while remaining disciplined and repeatable behind the scenes.
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Trend-Leading, Not Trend-Chasing
We identify emerging dessert trends early and systemize them for controlled execution — before anyone else has caught on.
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Built for Digital-First Consumers
Every product is designed for visual impact and social visibility. Our items get filmed, shared, and talked about at no extra cost.
⚙️
Engineered for Scale
Attention converts into structured systems, repeatable processes, and measurable expansion. 8 locations in 12 months — backed by operational discipline.
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Why the Dessert Café Model Wins
Lower cooking infrastructure, minimal food waste, strong flexibility morning to late-night, and high compatibility with takeout and delivery. Aesthetic appeal meets operational simplicity.
"Trends create attention. Attention turns into scale." — Pinochio
500K
Dubai Cups Sold — Home of the World's Most Viral Products.
Why Pinochio
A Brand That Moves on Its Own.
01
Proven Product-Market Fit
Our Dubai Chocolate Strawberry Cup went viral with zero paid media. Our products sell themselves — and the revenue data across 8 locations proves it.
02
Viral-First Brand DNA
Every product launch is engineered to drive organic reach, foot traffic, and earned media — at no extra cost to you as a franchisee.
03
Fastest-Growing Category
Specialty dessert cafes are one of the fastest-growing F&B segments in Canada — and Pinochio is already at the front of that wave.
04
Full Marketing & Brand Support
Coordinated digital advertising, influencer collaborations, in-house creative direction, professional photo/video production, and ongoing digital presence management — all included.
05
A Playbook That's Already Proven
8 operating locations gives us a fully tested system for grand openings, daily ops, and new product launches. No guesswork on your end.
06
Get In While It's Early
We're in early-stage expansion. Partners who come in now lock in the best territories, the strongest markets, and the best terms available.
Fee & Investment Overview
Transparent. Straightforward.
For clarity and transparency, here is the current standard fee structure. Full detail is provided in the Franchise Disclosure Document (FDD).
$40K
Franchise Fee
Grants the right to operate under the Pinochio brand. Includes initial onboarding, structured training for up to 2 partners, 2+ weeks team training support, and on-site launch support.
$350K–$550K
Turnkey Build-Out
Complete interior build-out, equipment, POS installation, pre-opening coordination, ~2 weeks opening inventory, and on-site launch support. We oversee it all.
Estimated Cost Framework
Food Cost~18–20%
Labour Cost~18–20%
Rent & Utilities~10–15%
Royalty (on net sales)~6%
Marketing (on net sales)~2%
Estimated Profit Margin~30%
For context only. Not a guarantee. Detailed financials provided in FDD.
How It Works
8 Steps to Opening Day.
We don't approve everyone — we approve the right people. Every applicant goes through a structured evaluation process to ensure mutual alignment before any commitment is made.
1
Initial Discussion
An introductory conversation to understand your background, goals, and expectations. No commitment at this stage.
2
Leadership Meeting
Alignment on vision, responsibilities, and operational realities directly with our team.
3
Franchise Application
Formal review of your background and financial preparedness to assess overall fit. Not everyone advances past this stage.
✓
Approval & Selection
Our team reviews your full application and makes a decision. We're selective — we move forward only when there's genuine alignment on both sides.
4
Disclosure (FDD)
Provision and review of all franchise disclosure documentation where required by law.
5
Location Evaluation
Collaborative review and selection of a suitable location. We guide the process with market knowledge from 8 operating locations.
6
Agreement & Construction
Execution of the franchise agreement, followed by full store build-out managed by our team.
7
Training & Soft Opening
Structured training prior to opening, with on-site operational support throughout the soft opening phase.
8
Grand Opening & Ongoing Support
Coordinated local and digital marketing for launch, with continued operational and marketing support from head office thereafter.
What We Look For
We Don't Look For Everyone.
We look for alignment. Experience in food or hospitality can be helpful, but alignment and execution matter most.
Hands-on involvement & owner mentality
Genuine brand alignment
Operational discipline
Strong work ethic
Long-term commitment
● Limited territories available
Start Your Application
Ready to Open Your Pinochio?
Fill out the form and our franchising team will be in touch within 48 hours. Every application is reviewed personally — not everyone advances.
500K+ Dubai Cups sold — demand is proven
$5M+ in system-wide sales
8 locations opened in 12 months
Full head office marketing & operational support
~30% estimated profit margin
No financial guarantees are made. This is not an offer for sale. Advancement depends on mutual alignment and readiness. Subject to availability and regulatory requirements.
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